Privacy policy

Last Updated: June 18, 2026

Knoa The Brand operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Knoa The Brand is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you.

We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact Details

Including your name, address, billing address, shipping address, phone number, and email address.

Financial Information

Including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation, and other payment details.

Account Information

Including your username, password, security questions, preferences, and settings.

Transaction Information

Including the items you view, put in your cart, add to your wishlist, purchase, return, exchange, cancel, and your past transactions.

Communications With Us

Including information you include in communications with us, such as customer support inquiries.

Device Information

Including information about your device, browser, network connection, IP address, and other unique identifiers.

Usage Information

Including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you when you create an account, visit or use the Services, communicate with us, or otherwise provide us with personal information.

  • Automatically through the Services, including from your device and through the use of cookies and similar technologies.

  • From service providers who collect or process personal information on our behalf.

  • From business partners and other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services

We use your personal information to:

  • Process payments and fulfill orders.

  • Create and manage your account.

  • Arrange shipping and facilitate returns and exchanges.

  • Remember preferences and shopping interests.

  • Provide product recommendations.

  • Improve and personalize your shopping experience.

Marketing and Advertising

We use your personal information for marketing and promotional purposes, including:

  • Sending marketing emails.

  • Sending SMS/text message marketing communications.

  • Displaying advertisements on our website and third-party platforms.

  • Promoting products related to your browsing and purchasing activity.

SMS Marketing Program and Data Usage

By providing your phone number and opting into SMS communications, you consent to receive recurring automated marketing and promotional text messages from Knoa The Brand, including:

  • Product launches

  • Promotions and special offers

  • Brand updates

  • Cart reminders

  • Order notifications

We collect and use your phone number to:

  • Deliver SMS marketing campaigns.

  • Send transactional and order-related notifications.

  • Respond to customer support requests.

  • Improve our customer experience and marketing communications.

Phone numbers collected for SMS communications are stored securely and are only shared with service providers necessary to facilitate text message delivery and related services.

We do not sell, rent, or share phone numbers with third parties for their independent marketing purposes.

You may opt out at any time by replying STOP to any text message. Message and data rates may apply. Message frequency varies.

Abandoned Cart Text Messages

Knoa The Brand's website uses cookies, tracking technologies, Shopify functionality, applications, and related integrations to monitor shopping cart activity.

These technologies help us keep track of items you place into your shopping cart, including when a shopping cart has been abandoned before checkout is completed.

This information is used to determine when to send cart reminder emails and text messages.

Example disclosure:

"Knoa The Brand's website uses cookies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages by text message."

By opting into SMS communications, you consent to receiving abandoned cart reminders and related purchase follow-up messages.

Security and Fraud Prevention

We use personal information to:

  • Authenticate accounts.

  • Provide secure payment processing.

  • Detect and prevent fraud.

  • Investigate suspicious activity.

  • Protect the security of our Services.

Communicating With You

We use personal information to:

  • Provide customer support.

  • Respond to inquiries.

  • Maintain our business relationship with you.

Legal Reasons

We may use personal information to:

  • Comply with applicable laws.

  • Respond to legal requests.

  • Protect our rights and property.

  • Enforce our Terms and Policies.

How We Disclose Personal Information

In certain circumstances, we may disclose personal information to third parties for legitimate business purposes, including:

  • Shopify and related service providers.

  • Payment processors.

  • Shipping and fulfillment providers.

  • Customer support providers.

  • Analytics providers.

  • Marketing and advertising partners.

  • Professional advisors.

  • Government authorities when required by law.

We may also disclose information:

  • When you direct us to do so.

  • To complete transactions requested by you.

  • During mergers, acquisitions, reorganizations, or asset sales.

Third-Party Data Sharing Exclusions

While we may share certain personal information with service providers and partners as described above, text messaging originator opt-in data, SMS consent records, and phone numbers collected specifically for SMS marketing purposes are not shared, sold, rented, or transferred to any third parties for their independent marketing purposes.

The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Cookies and Tracking Technologies

We use cookies, pixels, tags, and similar technologies to:

  • Operate and improve the Services.

  • Save your preferences.

  • Measure website performance.

  • Analyze traffic and behavior.

  • Support marketing and advertising efforts.

  • Facilitate abandoned cart reminders.

You can manage cookie settings through your browser settings.

Location Tracking and Location-Based Services

Certain features of our Services may utilize location-related information to improve your shopping experience, provide localized content, prevent fraud, and support analytics.

Location information may be collected through:

  • IP address detection.

  • Browser-based geolocation technologies.

  • Device location services when permission is granted.

  • Cookies and related tracking technologies.

We may use location information to:

  • Display region-specific content and offers.

  • Improve website functionality.

  • Analyze customer engagement by region.

  • Detect and prevent fraudulent activity.

  • Comply with legal obligations.

You may control location permissions through your device or browser settings. Disabling location services may limit certain functionality.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services.

Information you submit through the Services may be transmitted to and shared with Shopify and certain third parties located in countries other than where you reside.

To learn more about Shopify's privacy practices, please visit:

https://privacy.shopify.com

Third-Party Websites and Links

Our Services may contain links to third-party websites and services.

We are not responsible for the privacy practices, content, or security of third-party websites. We encourage you to review their privacy policies before providing any personal information.

Children's Data

The Services are not intended for children.

We do not knowingly collect personal information from children under the age of majority in their jurisdiction.

If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to remove such information.

Security and Retention of Information

No method of transmission over the Internet or method of electronic storage is completely secure.

While we implement reasonable safeguards to protect personal information, we cannot guarantee absolute security.

We retain personal information only as long as necessary to:

  • Provide Services.

  • Fulfill legal obligations.

  • Resolve disputes.

  • Enforce agreements.

Your Rights and Choices

Depending on your location, you may have rights regarding your personal information, including:

  • Right to Access

  • Right to Delete

  • Right to Correct

  • Right to Data Portability

  • Right to Opt-Out of Targeted Advertising

  • Right to Withdraw Consent

You may exercise your rights by contacting us using the information below.

We will not discriminate against you for exercising your privacy rights.

Complaints

If you have concerns about how we process personal information, please contact us.

You may also have the right to file a complaint with your local privacy or data protection authority.

International Transfers

Your personal information may be transferred to, stored, and processed in countries outside of your country of residence.

Where required, we use appropriate safeguards to protect personal information transferred internationally.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, legal requirements, or operational needs.

Updated versions will be posted on this page with a revised "Last Updated" date.

Contact Us

If you have questions about this Privacy Policy or would like to exercise any privacy rights available to you, please contact us:

Knoa The Brand

Email: knoa@knoathebrand.com